Artistic Aesthetics in Designing Press Advertisements in the Iraqi Media
DOI:
https://doi.org/10.51173/ijaa.v1i1.17Keywords:
Advertisement Design, Press Advertisements Production, Iraqi Media, Consumer Purchasing Decisions, Attractive AdvertisingAbstract
The objective of this study is to compare the design and production trends of Advertisements. It seeks to examine how the strategies to create persuasive advertising that influences consumers to purchase the products that are being advertised, while also considering the social needs and preferences of the community. Additionally, the study will focus on modern advertising techniques that attract consumer interest and evaluate the quality of advertisements in terms of display, images, actors' performance, and advertisement display time. The study involves comparing advertising trends used by Iraqi media and focuses on two main aspects: showcasing the product's quality and price by using techniques, stimuli, and mental images to capture consumer attention and influence purchase decisions. A semiotic approach was used to analyze the advertisement content, and the comparison results were based on two different ways of advertising that met the research objective. The study's findings are expected to assist media companies in selecting effective communication strategies with a greater impact on consumer purchasing decisions on products that are advertised.
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