Using Artificial Intelligence Techniques in Advertising Production
DOI:
https://doi.org/10.51173/ijaa.v1i2.56Keywords:
Artificial Intelligence, Advertising Production, RecruitmentAbstract
The research revolves around the role of sports commentators in educating and informing the sports audience following football. Sports commentators are the individuals who undertake the task of commentating on football matches. Commentators provide analysis of each match and provide insight into what is happening on the field. The knowledge of commentators helps paint a picture for viewers who may not be familiar with the sports being broadcast. Therefore, in this paper, we seek to study this topic: "The Role of Sports Commentators in the Media in Educating and Awareness of Sports Audiences, Baghdad as a Model." This paper was implemented quantitatively and using a questionnaire. The questionnaire was distributed electronically to those interested in sports commentary, and 400 people completed the questionnaire. The research results were as follows: It can be argued that sports commentators in the media play a role in educating and informing audiences in Baghdad. The sub-hypothesis test also showed that there is a role for sports commentators in the media in teaching professional sports criticism to audiences in Baghdad; that there is a significant role for sports commentators in the media in spreading the attitude towards sports among audiences in Baghdad; Sports commentators play a significant role in fostering a culture of support for teams or famous players among fans in Baghdad.
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