The Image of E-Commerce Applications in Iraq: A Field Study on Consumer Attitudes and Trust
DOI:
https://doi.org/10.51173/ijaa.v2i1.66Keywords:
Digital Media; E-Commerce Platforms; Electronic Marketing.Abstract
The research aims to identify the mental image held by people who make purchases through social media platforms such as Facebook and Instagram, and to determine their acceptance of online shopping. A random sample of 400 respondents was selected, all of whom had previously purchased various goods from digital platforms during 2025. The sample was subjected to a questionnaire to reach results within the framework of descriptive research, and the researcher adopted the survey method as the research approach. The study reached several key findings, the most prominent of which are that the durability and quality of the offered product, as well as the variety of options in the services provided, determine the consumer’s perceived strength of the application or platform. Additionally, the extent to which the application or platform adheres to providing products that exactly match what is displayed in terms of appearance and quality, along with the speed of response, determines the reliability of the application or platform.
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